The FDA Comes to Its Senses and Allows Just Mayo to Keep Its Name
The fight is over: the US Food and Drug Administration has decided to allow Hampton Creek‘s Just Mayo to keep its name. This August the company received a warning letter which stated use of the word “mayo” was misleading consumers. More scandal followed in the form of leaked emails from the American Egg Board, which painted a picture of corruption and led to the early retirement of the board’s CEO.
Yet, consumers may continue to enjoy the same eggless, heart-healthier mayonnaise with its original name thanks to an agreement between the company and the FDA. There was one stipulation, however, as the FDA told Quartz in an interview:
“The company committed to making labeling changes to ensure its products are labeled in a manner that is truthful and not misleading. Therefore, the FDA considers the issues cited in the warning letter to be resolved and will issue a close out letter soon.”
The changes can be seen in the image above. The addition of the phrase “egg-free” and a broader definition of just (“guided by reason, justice, and fairness”) will be seen on future labels, which will help clarify for confused consumers and serve as a compassionate reminder to choose cruelty-free foods.
Photo credit: Hampton Creek
