Reebok to Release Plant-Based Compostable Sneakers [VIDEO]
Athletic footwear and apparel company Reebok is set to launch a new plant-based sneaker in the fall through its Cotton + Corn initiative. While the initial blog post from the company making the announcement is currently unavailable, The Culture Trip notes that it will be “composed of bio-based sources,” with the top part “made from organic cotton, while the sole originates from corn.”
As a result, the shoes can be composted rather than thrown out and Reebok “plans to use that compost as part of the soil to grow new materials that can create the next batch of shoes.” Bill McInnis, vice president of Reebok’s Future Team, elaborated on the significance of these plant-based athletic shoes, stating:
“Reebok is trying to clean up the entire life cycle of shoe making — from what shoes are made of to where they end up. This is just the beginning for Reebok. We now have the formula to replicate this across a range of sneakers. This is the blueprint for a lot of shoes to come.”
You can watch Reebok’s short video introducing the Cotton + Corn sneakers below:
Photo Credit: www.bostonmagazine.com
