Kat Von D Beauty's New Everlasting Liquid Lipsticks to Benefit Farm Sanctuary
Last summer, Kat Von D developed a limited edition “matte, orange x red Everlasting Liquid Lipstick,” with proceeds going directly to Project Chimps, a sanctuary focused on rescuing and rehabilitating chimpanzees from testing laboratories. As a result, a total of $236,000 was donated to the sanctuary. Now, Von D has announced that her makeup line, Kat Von D Beauty, is launching four new Everlasting Liquid Lipstick shades-with proceeds going to Farm Sanctuary.
The animal rights activist posted the details of the Farm Sanctuary Collection on Instagram, stating:
“I’ve been testing out 4 NEW SHADES for the upcoming @katvondbeauty charity this year which proceeds will benefit @farmsanctuary! I’m naming this beautiful terra-cotta brick shade: “Hilda” - after the very first animal rescued by @farmsanctuary in 1986. Thankfully, because of compassionate activists like @genebaur and the folks over at @farmsanctuary, innocent animals [just like Hilda] are rescued, rehabilitated, and given a chance to live a long, loving life - and I can’t wait to raise money from these 4 Everlasting Liquid Lipstick shades to donate to @farmsanctuary!”
Von D promises that “sneak peeks of all 4 new shades” will be available soon, and notes that “as always, @katvondbeauty lipsticks are #crueltyfree and #vegan!”
Photo Credit: www.iglamorbar.com
