Kat Von D to Release Vegan & Cruelty-Free Makeup Brushes
Kat Von D recently announced on Instagram that her makeup company, Kat Von D Beauty, is set to release a new line of vegan and cruelty-free makeup brushes.
The makeup and tattoo artist stated:
“So excited about launching an entire #crueltyfree and #vegan line of makeup brushes for @katvondbeauty! [coming soon!] I’ve teamed up with my #KvDArtistryCollective artists to create the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles. We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase, without having to exploit animals.”
Von D also thanked all of her followers who have “transitioned their makeup kits to cruelty free.” In December, she also announced plans to launch a vegan shoe line this year.