Richard Branson: ‘In 30 years all meat will either be clean or plant-based’
Richard Branson, investor, philanthropist, and Virgin Group founder, posted an article on Virgin’s website about a month ago titled “Investing in a cleaner way to feed a hungry world.”
In the post, Branson announced his decision to invest in Memphis Meats, a startup that plans to make raising animals for meat “unthinkable,” and stated:
“Realising the folly of the world’s conventional meat consumption, I was compelled to give up beef a few years ago. The main reason for my decision was rainforest degradation, and my eyes were also open to farming and slaughterhouse practices. I quickly found that I didn’t miss beef at all – there are so many alternatives that it didn’t really affect my meal habits. Which is why I’m thrilled to announce that I have invested in Memphis Meats.”
Describing clean (or cultured) meat as “safe, good for the planet and animals, and satisfying to consumers,” he then made what Forbes called a “bold prediction about the future of food,” stating:
“I believe that in 30 years or so we will no longer need to kill any animals and that all meat will either be clean or plant-based, taste the same and also be much healthier for everyone. One day we will look back and think how archaic our grandparents were in killing animals for food.”
Branson added that the clean meat movement is proof that “business can and should be a wonderful force for good.”
You can read the full article here.
Photo Credit: www.succeedfeed.com
