JUST (Formerly Hampton Creek) Releases Just Scramble in Hong Kong
UPDATE: Quartz reported that as of January 22:
“San Francisco-based JUST (formerly known as Hampton Creek) debuted its new plant-derived scrambled “eggs” for the Asian markets in Hong Kong.”
Just-Food adds that the eggless egg product is “available on shelves in Green Common stores and on plates in its in-house restaurants”:
“Green Common will feature two dishes in its restaurant using the Just Scramble product: Just Scramble Teriyaki Bowl and All Day Just Scramble.”
According to Quartz, JUST is “looking to get Just Scramble into mainland China, Japan, and India as their next launching markets following Hong Kong.”
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Two months ago, Erin Brodwin of Business Insider tried Hampton Creek’s then tentatively-titled product “Just Scramble.” After sampling the egg patty, which was presented in a toasted bialy with some of the company’s signature “Just Mayo,” Brodwin stated that he was “blown away.” He added:
“The texture was perfect and the taste was distinctly egg. It didn’t seem like it could be the same product, but perhaps all the “Just Scramble” needed was a bit of crispiness and a smidge of creamy pea protein. As we talked, I ate three more pieces. Running out of time, I put the fourth in a bag to take home.”
Now, Hampton Creek has officially launched the product, first in San Francisco and then to “additional locations and cities in 2018.” Business Wire writes:
“Just Scramble tastes like egg, is free of antibiotics and cholesterol, and its ingredients require less water and emit fewer carbon emissions than conventional eggs. The product, which has already won acclaim from notable chefs and food enthusiasts, is made from a 4,400-year-old legume called a mung bean that scrambles like an egg.”
Hampton Creek CEO Josh Tetrick states of the new product:
“We were lucky enough to find something that has impacted our food system for thousands of years and turn it into a meal that will impact it for thousands more. Launching Just Scramble is the culmination of years of hard work by our talented team.”
Photo Credit: www.qz.com
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