Vegan & Vegetarian Product Sales up 85% at Waitrose
In a new press release, UK supermarket chain Waitrose has announced that “sales of vegan and vegetarian products are up 85% compared to last year.”
Last year, the supermarket announced the launch of its “biggest ever range of meat-free foods” in response to the “rising demand for vegetarian food and the fast growing number adopting a flexitarian diet.”
Now, to “celebrate this growing consumer trend,” the sixth-largest grocery retailer in the UK is:
“[E]xpanding its offering with the launch of an exclusive own label range of 25 vegan and vegetarian products, available this week.”
The press release highlighted a few of the new products within the range:
- Waitrose Vegetarian Jackfruit Biryani - A sumptuous one pot meal featuring the popular meat replacement jackfruit served with delicately spiced basmati rice, is predicted to be a customer favourite this winter
- Waitrose Vegan Mac and Greens - A fan favourite and made with Macaroni pasta with a vegan creamy sauce, topped with broccoli, cavolo nero and finished with a ciabatta and bulgur wheat crumb. A deliciously rich and indulgent dish perfect on a winter’s evening
- Waitrose Vegan Moroccan Inspired Aubergine and Grain Bake – A delicious main meal of sumac spiced aubergine wedges with a sweet and smoky tomato sauce and a zesty lemon cous cous crumb. The sauce uses cauliflower puree to emulate a vegan ‘creamy’ texture, helping to contribute to one of your 5 a day.
Chloe Graves, Waitrose Chilled Vegetarian and Vegan Buyer, stated:
“The growing appetite for meat-free dishes has been reflected throughout the year with rising sales of vegan and vegetarian products, as well as the introduction of exciting and delicious new products to the foodie market.”
She added:
“In line with this growing demand, we’re excited to have developed an exclusive range of own label vegan and vegetarian products to delight customers. The innovative dishes include complete meals for a quick and easy dinner, as well as staple side dishes, each proving that a vegan or veggie meal doesn’t have to compromise on flavour.”
The new additions are available both in-store and online, and you can view the entire vegan and vegetarian range here.
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