Cruelty Free

Paramore’s Hayley Williams Releases Vegan & Cruelty-Free Temporary Hair Dyes

Last year, Hayley Williams of American rock band Paramore announced the launch of her vegan and cruelty-free hair dye company, goodDYEyoung. Now, the singer is adding Poser Paste, a temporary hair paste,...

Lena Tashjian

October 10, 2021

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Kat Von D on Makeup Brand’s Vegan Reformulation: “It was surprisingly easy”

Many fans of Kat Von D and her makeup company Kat Von D Beauty were delighted to hear about the decision made last year to reformulate the entire brand to...

Lena Tashjian

August 29, 2021

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398 Views

Kat Von D to Release Vegan & Cruelty-Free Makeup Brushes

Kat Von D recently announced on Instagram that her makeup company, Kat Von D Beauty, is set to release a new line of vegan and cruelty-free makeup brushes. The makeup...

Lena Tashjian

August 10, 2021

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178 Views

Free People Releases Vegan Summer Fashion Line

Vegan fashion is becoming more popular and widely available. Philadelphia-based fashion and accessory company Free People has recently partnered up with People for the Ethical Treatment of Animals (PETA) to...

Lena Tashjian

August 5, 2021

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173 Views

Kat Von D Offers Sneak Peek Into Vegan Shoe Line

In 2016, Kat Von D let her fans know that she was in the process of sketching designs for an upcoming vegan shoe line. In January 2017, she announced even...

Lena Tashjian

July 6, 2021

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2018 Biodesign Challenge Includes PETA Prize for Animal-Free Wool

Yesterday, People for the Ethical Treatment of Animals (PETA) announced that in partnership with Stray Dog Capital and Stella McCartney Ltd., the first-ever PETA Prize would be offered for a biofabricated...

Lena Tashjian

June 23, 2021

1 Comment

262 Views

Kat Von D Beauty's New Everlasting Liquid Lipsticks to Benefit Farm Sanctuary

Last summer, Kat Von D developed a limited edition “matte, orange x red Everlasting Liquid Lipstick,” with proceeds going directly to Project Chimps, a sanctuary focused on rescuing and rehabilitating...

Lena Tashjian

May 19, 2021

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454 Views

Chicago Med Star Torrey DeVitto Shares Vegan Skincare Routine

Vegan actress Torrey DeVitto, best known for her role in Pretty Little Liars and Chicago Med, was recently featured in Brit+Co sharing her full vegan and cruelty-free skincare regimen. Last year,...

Lena Tashjian

April 17, 2021

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Lime Crime Launches Vegan & Cruelty-Free 'Unicorn Hair' Dye

Fashion & clothing

On April 3, vegan and cruelty-free makeup company Lime Crime released its new line called Unicorn Hair, a range of 13 semi-permanent hair dyes in Full Coverage and Tint formulas....

Lena Tashjian

April 13, 2021

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262 Views

British Vogue Highlights Cruelty-Free & Vegan Makeup

In a recent article titled “The Future’s Bright For Vegan Make-up,” British Vogue beauty and health editor Lottie Winter puts the spotlight on vegan and cruelty-free makeup, and highlights some...

Lena Tashjian

April 3, 2021

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268 Views

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